Categories
Digiday Video Awards | December 12, 2011 | New York
The DVA's have multiple categories to choose from that are listed below. We developed categories that best fit the growing business of digital video advertising, branded content, entertainment, and technology that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered in multiple categories. If work is entered in multiple categories, it may win multiple times.
CATEGORIES FOR THE 2011 DIGIDAY VIDEO AWARDS - THE DVA'S
Best Video Advertising
- Best In Banner Video Ad
- Best In Stream (pre-roll, mid roll, post roll, overlay) Video Ad
- Best Video Sponsorship
- Best Video Campaign - Consumer
- Best Video Campaign - B to B
- Best Video Creative - Interactive
- Best Video Creative
- Best Mobile Video Advertising
- Best Social Video Advertising
- Best Viral Video Advertising
- Cross Video Offline to Online Campaign
Best Video Content
- Best Branded Video Web Series
- Best Branded Entertainment Video
- Best User Generated Video for a Brand
- Best Video Destination - Branded
- Best Original Video Scripted Show/ Series
- Best Original Video Non-Scripted Video Show/Series
- Best Video Destination - Information
- Best Video Destination - Entertainment
- Best Video Destination - Kids
Best Video Technology
- Best Video Ad Server
- Best Video Distribution/ Syndication Platform
- Best Video Buying and Selling Platform
- Best Video Ad Network
- Best Mobile Video Technology - Advertising
- Best Mobile Video Technology - Content Delivery
- Best Video Technology Innovation
Best Video Advertising
Best In Banner Video Ad: An in banner video branding or direct response ad with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, or sell a product or service.
Best In Stream Video Ad (pre-roll, mid roll, post roll, overlay): An in stream video ad for branding or direct response ad with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, or sell a product or service.
Best Video Sponsorship: Best branded digital video sponsorship with a purpose to build a brand's image, for promotion, build a connection, provide product information, entertainment or drive direct response for a product or service among consumers.
Best Video Campaign -- Consumer: A digital video branding campaign with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, product or service.
Best Video Campaign -- BtoB: A business-to-business digital video branding or direct response campaign with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, product or service.
Best Interactive Video Creative: Best interactive video creative execution(s) with a purpose to engage a consumer or user to build a relationship with a brand, product or service.
Best Video Creative: Best video creative execution(s) with a purpose to engage a consumer or user to build a relationship with a brand, product or service.
Best Mobile Video Advertising: Best mobile video ad execution(s) with a purpose to engage a consumer or user to build a relationship with a brand, product or service.
Best Social Video Advertising: Best social video ad execution(s) with a purpose to engage a consumer or user to build a relationship with a brand, product or service.
Best Viral Video Advertising: Best branded viral advertisement with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, product or service.
Cross Video Offline to Online Campaign: Best branded or direct response video campaign with a purpose to use offline creative and online video creative to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, or sell a product or service.
Best Video Content
Best Branded Video Web Series -- Best branded video web series with a purpose to provide content, build a brand's image, for promotion, build a connection, entertainment, provide information, or drive direct response for a product or service among consumers.
Best Branded Entertainment Video: Best branded entertainment video with a purpose to build a brand's image, for promotion, build a connection for a product or service among consumers.
Best User Generated Video for a Brand: Best branded digital video content created by fans or users of the brand with a purpose to provide product information, entertainment, content, build a brand's image, for promotion, build a connection for a product or service among consumers
Best Video Destination - Branded: Best branded video destination with a purpose to build a brand's image, for promotion, build a connection or drive direct response for a product or service among consumers.
Best Original Scripted Show/ Series: Best original video show or series with a purpose to entertain or inform.
Best Original Non-Scripted Video Show/Series: Best original non scripted video show or series with a purpose to entertain or inform.
Best Video Destination - Information: Best branded video content destination with a purpose to inform, provide news or deliver informational content among consumers.
Best Video Destination - Entertainment: Best branded video content destination with a purpose to entertain consumers.
Best Video Destination - Kids: Best branded video content destination with a purpose to entertain or inform kids.
Best Video Technology
Best Video Ad Server: The best new or improved video ad platform to deliver and track video advertising. The platform can include one or more of the following: online, social, mobile, email, out-of-home, or other video platforms.
Best Video Distribution/ Syndication Platform: The best existing, new or improved video syndication platform to deliver video content across the web and other platforms.
Best Buying and Selling Platform: The best new or improved video marketplace or buying/selling platform for advertisers and media sellers.
Best Video Ad Network: The best existing, new or improved video ad network platform for advertisers and publishers. The network can include one or more of the following video platforms: online, social, mobile, email, out-of-home, or other video platforms.
Best Mobile Video Technology - Advertising: The best new or improved mobile video platform to deliver and serve video advertising.
Best Mobile Video Technology - Content Delivery: The best new or improved mobile video platform to deliver and serve video content.
Best Video Technology Innovation: The best new or improved video technology innovation to deliver video content, branded content or advertising. The video technology can include one or more of the following: online, social, mobile, email, out-of-home, or other video platforms.
