The 2011 Winners & Finalists
The Winners and Finalists in The 2011 Digiday Video Awards
Best Campaign - Consumer
WINNER: MediaVest / Avatar Labs / Mattel Hot Wheels
DECA / KraftOne MediaVest Digitas / Her Say
DesignKitchen / HP webOS
Best Creative - Interactive
WINNER: DreamWorks Animation / The Visionaire Group / Kung Fu Panda 2 YouTube Brand Channel
Nestle / Ogilvy & Mather / Wonka Chocolate
The Video Network / Razorfish / The Video Jukebox by The Video Network
Best Branded Entertainment Video
WINNER: Break Media / Fox Home Entertainment, Fight Club Spoof
Pereira & O’Dell / LEGO
Body Glove
Best In Stream (pre-roll, mid roll, post roll, overlay)
WINNER: Eyeview / TargetCast tcm / Hotels.com
CBS Interactive / Panache / Toshiba
AdoTube / MediaVest Worldwide / Tide
Best Creative
WINNER: CraveOnline / Universal McCann / Resident Evil: Afterlife 3D
Pereira & O’Dell / LEGO
Doremus / Corning “A Day Made of Glass”
Best Branded Video Web Series
WINNER: Alloy Digital / Puma
Kmart / Madres y Comadres
Alloy Digital / Macy’s “Wendy” Web Series
Best Video Destination - Branded
WINNER: Macy's Merchandising Group / INC International Concepts Editor at Large, Fall 2011
Bradley and Montgomery (BaM) / Microsoft’s Internet Explorer (IE0 Mike Tompkins Launch Video
DECA / KraftOne MediaVest Digitas / Her Say, Kraft Jello Temptations
Best Original Scripted Show/ Series
WINNER: Pereira & O'Dell / Intel + Toshiba
Digital Broadcasting Group / The Confession
Vuguru / The Booth at The End
Best Original Non-Scripted Video Show/Series
WINNER: CBS.com / “Around the World for Free”
Fishbowl Worldwide Media / Yahoo!
Vuguru / “Don’t Ask, Don’t Tell”
Best Video Distribution/ Syndication Platform
WINNER: Ooyala / Horn Group / Ooyala Everywhere with Personal Playback
Best Buying and Selling Platform
WINNER: Adap.tv
Open X / Epipheo
SpotXchange / SpotMarket RTB Solution
Best Video Ad Network
WINNER: Tremor Video
TidalTV
TubeMogul
Best Mobile Video Technology - Advertising
WINNER: Limelight Networks / Limelight REACH Interactive
Best Video Technology Innovation
WINNER: Eyeview
TidalTV
Innovid
Best In Banner Video
WINNER: CraveOnline / MEC Global for Paramount Home Entertainment / Transformers 3: Dark of the Moon
Norwegian Cruise Line / The Martin Agency
PointRoll / Disney Pictures / Pirates of the Caribbean: On Stranger Tides
Best Video Sponsorship
WINNER: CraveOnline / Wieden + Kennedy / Heat / The EA MMA Fighter Exchange
WWE / Digitas / TPN / Kmart
Metacafe Entertainment Network/ Optimedia Seattle / T-Mobile, Samsung Galaxy S 4G
Best Campaign - B to B
WINNER: Doremus / Corning "A Day Made of Glass"
Firstborn and Rodgers Townsend / The Hartford
TubeMogul / Symantec Cloud
Best Mobile Video Advertising
WINNER: Medialets / TBWAChaitDay LA, The Daily, Medialets / Pepsi MAX
AdColony / Moxie Interactive / 20th Century Fox "Rise of the Planet of the Apes"
Best Social Video Advertising
WINNER: Pereira & O'Dell / Intel + Toshiba
Ogilvy Entertainment / DECA / Mindshare / Weber Shandwick / Ragu, Mom's The Word on Dinner
Best Viral Video Advertising
WINNER: Doremus / Corning "A Day Made of Glass"
Cross Video Offline to Online Campaign
WINNER: CraveOnline / Wieden + Kennedy / Heat / The EA MMA Fighter Exchange
Best Video Destination - Information
WINNER: CBS.com
Scripps Networks Interactive / HGTVRemodels
HealthGuru Media, Inc.
Best Video Destination - Entertainment
WINNER: CBS Interactive / TV.com
Definition 6 / HBO: True Blood IMMORTALIZE YOURSELF Facebook App
WatchMojo
Best Video Ad Server
WINNER: Liverail
The Best in Show
WINNER: Pereira & O'Dell / Intel + Toshiba
